For the 20 years I crafted the Arctic Cat brand in both categories of snowmobiles and ATVs. Each year we crafted a brand campaign and developed all materials out of that theme. The mainline product brochures are the primary tool to promote the product and inform the customers at trade shows, events and dealerships across the US and Canada. "The Wide World of Arctic Cat" theme bridged the two product lines and gave us a way to reach motorsports enthusiasts where their hearts are... outside.
Poster Series
Photo Credits: Per Breiehagen, Joel Larson, Curtis Johnson