Bell Bank is a growing, independent, family- and employee-owned bank with more than $10 billion in assets and locations in North Dakota, Minnesota, Arizona and Colorado. With the understanding that people are wary of banks in general, Nordeast created a campaign featuring ads, social posts and videos that promoted Bell as a bank you can actually love because of their amazing people. And one that won’t surprise you with sneaky fees and some fun with the Minnesota United Soccer team.
TV Spot for "Sneaky Fees" concept
Animation: Gasket Studios
Caricature Development: Annete Pew
Writer: Charlie Callahan
TV spot for Elite Savings Account campaign
Video Production: Manufacture
Executive Creative Director/Writer: Charlie Callahan
Talent: Dayne St. Clair